Awareness: The customer becomes aware of a need/a particular product.Nevertheless, to understand how a seamless customer experience will look, it’s worth developing an understanding of the customer journey’s basic stages.įor this discussion, we’ve broken down the stages into five easy steps: The duration and length of a customer journey will change depending on your business and customers. The customer journey is the complete collection of steps a customer takes to purchase a product.Īs such, it’s a huge part of the customer experience as it compromises the actions a customer takes before, during, and after their purchase. The perfect experience: a customer journey map To illustrate how a seamless customer experience can work for both businesses and their customers, let’s take a look at the customer journey.Ī frictionless and consistent buying journey is the hallmark of a seamless customer experience.
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